Have you heard what we heard? For the first time ever, mobile holiday shopping in the U.S. will be surpassing that of the desktop’s, it has been predicted. Same has been the forecast for Nigeria too.
The contribution of mobile holiday shopping in terms of both visits and sales has been increasing every year. According to predictions, the 2017 holiday shopping season will hit a new milestone. Mobile visits to retailer’s websites are expected to surpass desktop visits during this November and December.
Although, consumers shopping from the desktop will continue to account for the majority of retailers’ sales dollars. But mobile is making inroads there, too.
In a new forecast from Adobe, desktop’s share of revenue is projected to be 66 percent, down f6 percent year-over-year. Meanwhile, that of the smartphone have climbed 26 percent over last year to account for 24 percent of the revenue; and tablet is down 9 percent from last year, to account for 10 percent of revenue this holiday season.
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The data from Adobe’s holiday shopping forecast leverages its artificial intelligence and machine learning framework Adobe Sensei to identify retail insights flowing through Adobe Analytics.
Adobe Analytics measures 80 percent of online transactions at the largest 100 U.S. online retailers.
The new forecast is based on an analysis of one trillion visits to over 4,500 retail sites and 55 million SKUs, the company says.
The mobile’s overtaking of the desktop should not be a surprise. Last November, mobile internet use topped desktop for the first time ever. And during the holiday shopping season, several of the top U.S. retailers reported record numbers of mobile shoppers.
For instance, Amazon said that its mobile orders on Thanksgiving 2016 exceeded both Thanksgiving 2015 as well as Cyber Monday 2015. Walmart had noted that 70 percent of its website traffic around Black Friday came from mobile. Target had even said that mobile accounted for over 60 percent of its Black Friday pre-sales.
The fact is, whether it’s on the desktop or on mobile, online shopping is outpacing in-store sales.
The trend here in Nigeria is the same as that of the U.S. According to a 2016 study conducted in Nigeria by Ipsos, a global market research company, on behalf of electronic payment provider, PayPal, Nigeria is home to some of the keenest mobile shoppers on the African continent, and is also the third largest mobile commerce market in terms of the incidence of mobile shoppers amongst the countries that participated in the research.
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The Ipsos, Paypal sponsored study further predicted that this trend is likely to continue as mobile spend is forecast to increase by 39 percent to N78.3 billion in 2016, and by 31 percent to N102.2 billion by the end of 2017, from N56.2 billion in 2015. Speaking on the research, PayPal’s General Manager Africa and Israel, Efi Dahan said: “Nigerian online shoppers have realised that the world is their shopping mall when it comes to buying what they need and want. They are no longer limited to what they can buy domestically and are confidently scouring the globe for great deals, more choices, high quality, and premier brands.
All the foregoing, both the U.S and Nigerian online shopping trends buttress our position at NoworryHost that every business must have an online presence. Not only that, your website must also be mobile first compliance.